[01]·2024·Product / Mobile / Brand / Web
Get Rooted Challenge
Get Rooted
A daily Bible-reading product with native iOS & Android apps, group chat, streaks, leaderboards, and home-screen widgets.
Visit live site →Athens, Georgia · Available for new projects
Hi there! 👋I'm Caleb, a Dad12+ years creating.
Designer and developer based in Athens, Georgia, with twelve years of work across the U.S. and Germany — building brands, websites, and shipped products for organizations that care how they show up.
Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦
Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦ Brand · Web · Native iOS & Android · Print · U.S. + Germany · 12 years ✦
01—Most Recent Work
Most recent work.
8 projects · 2022 — 2024
[02]·2026·Brand / Web / Small Business
Sic'em Storage
Sic'em Storage
Student summer storage in Athens, solved. Door-to-door pickup, QR-coded boxes, climate-controlled storage, August delivery — $199 flat.
Visit live site →
[03]·2023·Brand / Web / Higher Ed
CSUGA
Christian Students at UGA
A community hub for a UGA student organization. Calendar, faith content, semester programming, and an integrated mobile-app companion.
Visit live site →
[04]·2020·Brand / Web / Multilingual
Christian Students in Europe
Christian Students Europe
European hub for Christian university students. Multi-language website supporting conferences, training events, and resources across 22+ countries — built and maintained while based in Germany.
Visit live site →
[05]·2022·Web / CMS / Community
Church in Athens
Church in Athens
A welcoming digital home for an Athens, GA congregation, with a public site and a members-only portal for training and announcements.
Visit live site →
[06]·2024·Brand / Web / Small Business
PUP Cleanup Services
PUP Cleanup Services
“We are number one in the “#2” business.” Brand, voice, and a quote-calculator marketing site for a family-owned Athens-area service.
Visit live site →
[07]·2023·Brand / Web / Small Business
Bryson Landscaping
Bryson Landscaping Services
A clean, conversion-focused marketing site for a local landscaping company — services, gallery, and contact in one tight scroll.
Visit live site →
[08]·2025·Brand / Web / E-commerce
Dadini Shop
Dadini's Shop
Designed with care in Atlanta, Georgia. Brand identity, e-commerce site, and product photography for a handcrafted woodwork and crafts shop.
Visit live site →Brand systems.
8 palettes · 8 type pairings
Every project starts with a brand system — a palette, a type pairing, a voice. Here are the brand foundations behind each of the websites above.
Brand Sheet
Get Rooted Challenge
Palette
#0a0a0a
#E63950
#F2EFEA
#5C5C5C
Typography
Display
Serif Display
Body
Geometric Sans
Brand Sheet
Sic'em Storage
Palette
#B91C1C
#DC2626
#1A1A1A
#FAF9F6
Typography
Display
Inter Black
Body
Inter
Brand Sheet
CSUGA
Palette
#D62828
#0a0a0a
#FFFFFF
#F5EBDC
Typography
Display
Script + Sans Lockup
Body
Sans Serif
Brand Sheet
Christian Students in Europe
Palette
#2D8B7A
#1F4E47
#FFFFFF
#222222
Typography
Display
Roboto
Body
Noto Sans
Brand Sheet
Church in Athens
Palette
#1A2A4A
#C8102E
#FFFFFF
#1F2937
Typography
Display
Sans Serif Display
Body
Sans Serif
Brand Sheet
PUP Cleanup Services
Palette
#0E2A47
#5DA3D9
#FFFFFF
#1A1A1A
Typography
Display
Friendly Sans
Body
Sans Serif
Brand Sheet
Bryson Landscaping
Palette
#2D5A3D
#F2C94C
#1F1F1F
#FFFFFF
Typography
Display
Bold Sans
Body
Sans Serif
Brand Sheet
Dadini Shop
Palette
#3D2817
#C1502E
#1F6F4A
#F5EBDC
Typography
Display
Decorative Serif
Body
Sans Serif
Print & collateral.
13 pieces · 2 continents
Selected printed work — event flyers, signage, conference booklets, and brand systems produced and delivered across the U.S. and Europe.
CSUGA · Athens, GA
Print system for Christian Students at UGA — event flyers, calendars, retractable signage. Designed and produced as part of an in-house brand stewardship role from 2014 to present.
CSUGA Brand Banner
Retractable Banner · 2024 · Athens, GA
Welcome Week 2025
Event Flyer · 2025 · Athens, GA
Spring 2026 Event Calendar
Posted Calendar · 2026 · Athens, GA
Ambassadors Kickoff
RSVP Flyer · 2025 · Athens, GA
International Conferences · Europe
Booklet covers and outline graphics for international youth conferences across the UK, the Netherlands, and continental Europe — a multi-year, multi-country brand system delivered while based in Germany (2018–2024).
FeaturedEYPC 2023 — Theme Guidelines
Brand Guidelines · 2023
Brand system + visual standards used across the 2023 conference materials.
View full PDF
FeaturedBirthright in God’s Economy
Conference Handbook · 2023 · Małe Ciche, Poland
Designed and produced in English; localized into 13+ languages.
View full PDF
The Two Trees
Outline Cover · 2020
Spring University Conference
Booklet Cover · 2021
AUC — “Christ”
Outline Cover · 2021
SUC — Kent
Booklet Cover · 2022 · Kent, UK
AUC — Wales
Booklet Cover · 2022 · Wales, UK
SUC — De Hoof
Booklet Cover · 2023 · Netherlands
EUT — Glasgow
Booklet Cover · 2023 · Scotland, UK
[02] · Index
8 Projects- No.ProjectClientDisciplineYear↗
03—About
About
A designer who codes.A developer with an eye.
I'm Caleb — a designer and developer based in Athens, Georgia, with twelve years of professional work across the U.S. and Germany. I've helped student organizations, ministries, and family-run local businesses build the brands and digital experiences they couldn't have built alone. My work moves between identity, print, web, and native mobile, but the throughline is the same: thoughtful typography, careful color, clean code, and the small details that make a brand feel deliberate. I work end-to-end — from the first creative brief to the final press check or App Store release, I take ownership of the projects I'm trusted with.
What I do
- +Brand identity & visual systems
- +Marketing & product websites
- +Native iOS & Android apps
- +Print design & production
- +Copy direction & content strategy
- +Vendor coordination & press checks
04—Contact
Say hello
Let's build somethingworth keeping.
Tell me a little about it and I'll be in touch within a day. Or reach me directly at cdfranco@me.com.